Which of the following is a best practice for maintaining data integrity within Salesforce for nonprofits?

Conducting regular data cleansing is essential for maintaining data integrity within Salesforce, especially for nonprofits that rely on accurate data for their operations. Regular data cleansing involves identifying and correcting inaccuracies, inconsistencies, and outdated information within the database. This practice helps ensure that the data remains reliable and up-to-date, allowing nonprofits to make informed decisions based on accurate insights.

Regularly cleansing data can also enhance reporting capabilities, improve the quality of donor relationships, and ensure compliance with various regulations. By actively engaging in data management, nonprofits can avoid issues such as duplicate records, outdated contact information, and erroneous data entries that can compromise the efficiency of their operations.

While other practices might have some value, such as limiting data entry to administrative staff, they do not actively address the root causes of data integrity issues. Limiting entry can also create bottlenecks and hinder the use of data by team members who may have valuable contributions to data accuracy. Conducting audits selectively means that you might miss crucial discrepancies in data that could be overlooked over time. Ignoring minor duplicates can lead to larger systemic issues as well, making data cleansing the most effective strategy for maintaining overall data integrity.