What are "Custom Objects" in Salesforce?

Custom Objects in Salesforce are specialized data structures that allow organizations, including nonprofits, to define and manage data unique to their specific needs. This flexibility enables nonprofits to create tailored fields and relationships that capture information relevant to their operations, stakeholders, and beneficiaries.

By utilizing Custom Objects, nonprofits can adapt their Salesforce environment to better match their specific processes, such as tracking donations, managing volunteers, or recording program outcomes. This capability is essential for nonprofits looking to leverage technology to meet their unique missions effectively.

The other options do not accurately reflect the primary feature of Custom Objects. Pre-defined templates for event management and financial transaction handling do not encompass the broader, customizable nature of Custom Objects. Similarly, while Custom Objects can be part of an integration strategy, they are not used exclusively for representing integration points with external systems.